Singtel - Company Products, Details, Micro and Macro Analysis

     Singtel is one of the most highly circulated firms based in Singapore. The company has a huge range of branches, and it has more than 23,000 employees worldwide. The main objective of this report is to research about the potentials of new product and its marketing strategy. I have strived hard to come up with the absolutely comprehensive article with all the essential material. It includes a brief information of the company and the new product and the analysis and all other recommendations.

Singtel-Brand

Product/Company Background
Company
Singtel has been a global telecoms multinational corporation based in Singapore and is one of the four main telecoms operating in the region.
Recommended Product
Nanotechnology tools and instruments. These are all the hardware, software and supplies for calculating and controlling nanoscale structures. They contain microscopes and samples, devices for photolithographic, software and other accessories for modeling and fabrication. There are rarely nanotechnology-specific devices. The recommended products/solutions include:

• AFM Raman Systems
  
• AFM Tips, Probes, Cantilevers
  
• Atom Probes
• Atomic Emission Spectrometers
• Atomic Layer Deposition (ALD) Systems

Singapore based company- Singtel

Micro Analysis
Micro-level analyzes investigate the behavioral intention, feelings and perceptions of individuals and interactions of various kinds at social level.
Customers 
With more than four million users and a cumulative base of 640 million customers at the end of fiscal 2017, this firm is the biggest mobile network provider in Singapore. Until 1995, the business was referred to as Telecoms Equipment. The business is expected to extend its clients with modern nanotechnology techniques and facilities. More consumers need a modern, safer approach to diagnosis and treatment of cancer. Nanoscale devices can communicate on the tumor substrate and inward cells with biological macromolecules.
Competitors
Beside the exiting competitors of the company, it will have more competitors dealing with nanotechnology tools including Nanotech.now, Azonanao, Prnewswire, Iberdrola, and Nature.
Company
Strengths
In the SWOT Review of SingTel, the following are the strong points:
1.In Singapore and Australia, it has established a very good position in the domestic sector
2. The organization is thriving with a customer base of more than 400 million users with an existing base
Weaknesses
In the SingTel SWOT Analysis these are the weaknesses:
1. Very heavy telecommunications rivalry implies a small share of the market.
2. High market value rivalry has an effect on strategies
Macro Analysis
In macro research the identification of current environmental factors is made. The goal of the Macro Environmental Review is to recognize possible benefits and weaknesses that are outside your industry reach and impact your sector as a whole.
- Analysis of PESTAL.
Singtel PESTLE Analyzes analyses various external influences impacting the organization, namely legal and environmental factors political, financial, social and technical. The analysis illustrates the myriad strategic advantages impacting the corporation's market.
Analysis of PESTLE is also referred to as

Political	The suggested nanotechnology tools and software are expected to available for anyone. However, Singtel needs to abide with all the relevant policies of the state in relation to this new product.
Economic	With a new product, Singtel is more likely to increase its sales and able to offer more employment opportunities to the people. It will improve overall economy, as well.
Social	The innovations, goods and applications which make nanotechnology possible for scientists and citizens alike. The ability of instruments and equipment to calculate, sensibly, produce, manipulate matter in a nanoscale depends on any field of nanotechnology basic science and commercial development. The clients will be scientists and engineers, who are educated and well-versed. Singtel needs to learn about them and serve accordingly.
Technological	The brand still retains older consumers and attracts new customers who remain on track for expansion. For new nanotechnology product range, they must recruit a highly competent staff who know how to manage the latest technology.
Legal	The declaration that nanotechnologies inherently entail ethical concerns. The key concerns are consumer confidence, future threats, environmental assessment issues, knowledge transparency, ethical nanoscience and studies on nanotechnology. Singtel is suggested to hire separate team in order to handle legal issues.
Environmental	Every organization should care for the society or environment. In different goods, processes and implementations, which will surely promote the conservation of the environment and the ecosystem, nanotechnologies may be used for its special characteristics. These may range from saving of raw materials, electricity and water, to reducing greenhouse gases and hazardous waste.

 
 
PESTLE Analysis - Discussion
Singtel is expected to add nanotechnology tool and solutions in its. Nanotechnology is beneficial to environment and economy. Let’s discuss its environmental impacts. The large volume-to-area ratio gives them volatile physiochemical properties including flexible functionalities and improved reactivity and selectivity. Their results on their bulk equivalents are surprising. The specific qualities of nanotechnology in different goods, techniques and technologies which will unquestionably aid preserving the environment and the ecosystem may be used ranging from saving raw materials, electricity, and water, to reducing greenhouse gases and hazardous waste. In order to allow further water purification and desalinization and better methods of eliminating, reducing, or neutralizing toxins, nanomembranes of the modern century will come to the nanomembranes for separation. Last may contain zeolites, carbon nano-tubes, self-assembled monolayers (SAMMS), biopolymers and nanoparticles with a single enzymes, to name a couple.
The ordinary citizen already finds nanotechnologies in a variety of widely purchased consumer goods – the active UV-protective elements in typical sunscreens are nanoparticles of silver for the supply of antimicrobial properties in washers, vests and gloves, zinc and titanium Nanoparticles. However, here, I am talking about specialized tools and software that will help Singtel to boost its business as well as economy of a country. The new range will help the company to progress technologically. Without a solid science and technical base, successful economic growth will never be feasible. Economics has grown to recognize how emerging technology help change economies and build a continual income and growth chain. The significance of technical advances in economic processes has long been recognized by both microeconomics and macroeconomics. In macroeconomics in particular, there has been considerable analysis of the concept of how technology generates economic development. It is called the center of the next limitless technical transition and plays a key role in accelerating global economic development.